management
Narrative Translation as a Function of Management
A critical role played by management in an
effective organization is that of narrative
translator. At one end of the employee spectrum
you have the individual contributors, those
employees that actually fulfill the promises of
the organization to deliver goods and services.
At the other end, you find the executives, the
President, the CEO, or within a division or
location, the Vice President. These are the
individuals that create and define the promises
that the organization makes, and wrap them up in
a story that defines the organization...
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